Founded in 2013, Afriek is an Amsterdam based made in Africa brand creating ready to wear items with African prints sourced in Rwanda, Kigali. I did research to give a design consultation and shared a concept proposal (new vision for the brand).
With these results I created a Design & Aesthetics Guideline to provide the brand with a frame of reference, guides for decision making and processes to bring their concepts and products to the market. The guideline ensured the brand’s growth with the new developments in the design landscape of Africa and globally, to create more meaning and value in both the African and Western fashion landscape. Helping them to invest socially and responsibly in the African market with the highest regard to its inspirations. In collaboration with Stories of Near.