In recent years an exciting and inspiring array of fashion talents have emerged from Africa and its diaspora. This has awakened an incentive to pay close attention to what this means for the future of fashion in Africa and beyond. With strong heritage roots in the continent, Studio Stories of Near positions itself as a human-centred initiative driven by fashion as an agent for social change. The idea was born out of a need to facilitate business opportunities in the fashion arena between Africa and the rest of the world. Herein, we created a trend magazine presenting visionary explorations through shifts in society and consumer behaviour that are defining the fashion realm of Africa.
Creative direction, trend research, creative writing